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Payer Trackers: A unique opportunity to shift the market access mindset from one of observing to one of shaping payer attitudes

Related topics: Pharmaceutical/Biotech, Market Access & HEOR, Global (non-specific)

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Overview
  • Understanding payer attitudes to optimise business performance.
  • What is the optimal reach and frequency of a payer tracker to maximise impact of such an approach.
  • How can payer trackers can be utilised to leverage business performance.
  • Benefit of payer trackers when sharing information with key internal stakeholders.
Speaker

Santanu Das
Vice President
GFK, UK

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This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of NextLevel Life Sciences.

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