Essential tactics to engage and understand customers, influence them and sell value-adding solutions

This is a unique training course specifically tailored towards life science solution providers, who are motivated to engage more customers, appreciate customer needs, stand out from the competition, overcome objections and sell the true value of their service.​

What's the unmet need?

We at NextLevel Life Sciences, have a unique perspective on how life science solution providers can dramatically and immediately improve their business development effectiveness. At our industry events, we constantly observe our clients’ sales successes, but also missed opportunities. There is much to be gained for those looking to engage more effectively with potential customers and partners. This is true for both face-to-face and inside sales (telephone) communications.

For example, many executives at consultancies, vendors or other solution providers are true topic-matter or technical experts. Often, however, they haven't received any structured sales training, so are not maximising their chances of ensuring the most from each customer interaction.

We have recognised a strong need for a structured and interactive course which will definitely help life sciences solution providers to engage customers, appreciate their needs, positively influence them, demonstrate true value and forge lasting business relationships.

Who are your trainers?

Geoff Cable                               
CEO & co-Founder                         
NextLevel Life Sciences
 

Luke Rogers
CEO & co-Founder
NextLevel Life Sciences


"We believe that sales isn't a job, it's a life skill"

Geoff and Luke are experts in sales, sales management and entrepreneurship. They have a strong track record of growing their successful company organically, through sales and marketing. Both are Australians and also CEOs and co-founders of NextLevel Life Sciences, a leading event organiser and business intelligence provider for the Biopharma and Medtech industries. Over the last 12 years, Luke and Geoff have developed, promoted and delivered hundreds of industry events, focused on cutting-edge or critical themes. These have involved thousands of senior-level attendees from all the major pharma, medtech, biotech and diagnostics companies, as well as a broad range of service providers and key industry stakeholders. NextLevel Life Sciences has a strong value proposition, an effective process, but especially a customer-centric sales philosophy.

Why Attend?

Who should attend?
NextLevel Life Sciences has targeted this 2-day training course for solution providers, consultants and vendors. Especially:

  1. Non-sales people (scientific/technical background) who are looking to improve their business development "soft" skill-sets
  2. C-level and Co-Founders, Senior executives who wish to more effectively oversee and support business development activities
  3. Less-experienced Business Developers or those looking to refresh their capabilities

From the following types of organisations:
- Consultancies
- Software vendors
- R&D service providers CROs, or CMOs
- Search consultants / Recruiters
- Information product providers
- Or if you simply need to develop more business with life sciences industry clientele (Pharma/Biotech/Medtech/Diagnostics).

Event Structure

Photo Gallery

Event Program

Customer Engagement & Identifying Needs

Day 1 - 24th June, 2019

Stream Overview

You will learn:

1. Introduction to Business Development

2. Understanding your customers and what they see as Value

3. Reaching decision-makers

4. Building magnetic rapport: Making the most out of your customer interactions

5. Identifying Needs through powerful Questioning & Listening

Welcome & Icebreaker
09.00
1. Introduction to Business Development
09.30
  • Whose job is sales anyway? Common misconceptions about sales & business development
  • Your product is strong: why isn't that enough?
  • What can sales do that marketing can't?
  • "People don't respond to my emails, what now?"
  • Pull, don't push: Becoming a consultative, customer-focused solution provider
  • What does a strong sales process look like?
  • Activity: Mapping out your current sales process
  • The importance of sales as a life skill
Break
10.45
2. Understanding your customers and what they see as Value
11.15
  • Who are your different customer types?
  • Defining your unique value proposition
  • Differentiating yourself from competition
  • Activity: What are your products’ value drivers?
  • Understanding what motivates people to buy
3. Reaching decision-makers
12.30
  • Engaging more customers, more often
  • Making social media (LinkedIn) searches more effective
Lunch
12.45
4. Building magnetic rapport: Making the most out of your customer interactions
13.45
  • How to quickly engage people and avoid awkwardness
  • Striking up conversations
  • Verbal & non-verbal communication for maximum impact
  • Role Play: Conference booth - initial engagement
Break
15.15
5. Identifying Needs through powerful Questioning & Listening
15.45
  • Directed questions to help you achieve your outcomes
  • Quickly defining your customer’s needs
  • Why are most people bad listeners?
  • Activity: Active listening in action
  • Role Play: Understand which solution to sell
Revision of Day 1 / Questions/ Feedback
17.15
End of Day 1
17.30

18.30 Social Event with Open Q&A

Persuasion Skills & Selling Value

Day 2 - 25th June, 2019

Stream Overview

You will learn:

6. The mindset of Successful Business Developers

7. Negotiation strategy & Skills

8. Persuasion & Objection Handling Tactics

9. Fast Follow Ups & Closing the deal

10. Personal Development Plan & Key Take-aways

Refresher & Revision
09.00
6. The mindset of Successful Business Developers
09.30
  • What mentality will allow you to reach your sales potential?
  • Sales is not customer service!
  • Maintaining control over the sales process
7. Negotiation Strategy & Skills
10.15
  • Leveraging the power of your solution as opposed to a product/service
  • Defining your key success criteria & limits before the process
  • Activity: What are the common strategies used in negotiations & when to use them?
Break
11.00
8. Persuasion & Objection Handling Tactics
11.30
  • The mentality of a persuasive person
  • Best practice steps to handling objections
  • Gently challenging your customer to think differently via smart questions
  • Storytelling as an emotional persuasion tool
  • Minimising the perceived risk vs your strong value proposition
Lunch
13.15
9. Objection Handling (continued)
14.05
  • Activity: Developing a customized objection handling roadmap for your product/service
  • Activity: Developing storytelling for your common objections
10. One Minute Pitch
15.00
  • Activity: Developing a brief power pitch for maximum impact
  • Role Play: Delivering this 1-minute presentation to your typical customer types
Break
15.25
11. Fast Follow Ups & Closing the deal
15.40
  • Ensuring your proposal/offer is not deprioritized by customers
  • Closing the deal on your terms, quickly!
  • Activity: Developing personal urgency messages
12. Personal Development Plan & Key Take-Aways
16.15
End of Day 2
16.30

We look forward to helping you, help more customers!

 

Have a larger group who are hungry to sharpen their skills?

Ask us about special rates for larger groups

OR

In-house trainings for your convenience

“Great course with two enthusiastic coaches. They provides many examples, gave direct feedback to the participants individual cases. The course triggered many new ideas how we can improve our business development. It was very helpful and I can certainly recommend it to any sales person but also to any C-level person.”

Patrik Frei
Founder & CEO
Venture Valuation AG

"A perfect workshop for business developers in the life sciences industry! It’s difficult to find a training tackling the very specific issues and needs you run into as a BD in our field. Geoff and Luke from NextLevel really understand this unique business and teach wonderful techniques how to improve all different aspects of BD life."

Tim Koopman
SMS Oncology

Related Videos

Presentation

Workshop Overview - What you will learn

Related topics:
Availability: FREE
  • Target Audience
  • Why this course?
  • Why is sales a life skill?
  • Course Outcomes
  • What will you achieve?

 

Speakers

Geoff Cable                               
CEO & co-Founder                         
NextLevel Life Sciences

Luke Rogers
CEO & co-Founder
NextLevel Life Sciences

Pricing & Registration