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Why we have (really) embraced Marketing Automation: Case study
Related topics:
MedTech, Commercial, Global (non-specific), Digital & Technology
Overview
- Doing more, differently (and better?) worldwide with smaller marketing teams.
- Aligning marketing and sales around optimal lead management.
- Why we chose the Marketing Automation platform we did.
- How we faced the legal challenges of personal privacy and legal constraints.
- How we built up to being ready for Marketing Automation.
- Other valuable lessons learned.
Speaker
Christian Lindknud
Business Manager, eBusiness & Strategic Initiatives
Fujirebio, Belgium
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.