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What do we call KOLs if we can’t call them “KOLs”?

Related topics: Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Global (non-specific)

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Overview
  • The term “KOL”: Too toxic for everyday use, or still the best tool for the job?
  • Results from a survey of pharma and KOLs on the use of terminology alternatives.
  • Should pharma work towards using one universal replacement for the term “KOL”?
  • How does this change the way we engage with KOLs and stakeholders in medical affairs?
  • And what exactly do KOLs think of all this?
Speaker

Sanjay Singhvi  
​Director
System Analytic, UK

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of NextLevel Life Sciences.

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