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What digital and multi-channel sales approaches are effective in improving customer engagement and commercial success?
Overview
- Why digital is important to sales.
- Targeting and balancing sales contacts.
- Filling the funnel for sales: Delivering high quality, qualified leads.
- Marketing automation: Why and what it is.
- Marketing automation: Specifically how to benefit sales by moving leads through the buying process and account support.
- KPIs for measuring commercial performance.
Speakers
Susan Willig
Director, Global Brand Management and Marketing
Edwards Lifesciences, USA
Colin Hart
Sales Director Europe, Edwards Lifesciences, UK
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.