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What can the medical device industry learn from the pharmaceutical industry in terms of ethical digital marketing and commercial approaches

Related topics: MedTech, USA, Commercial

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Overview
  • Targeting specific audiences & tailoring content specifically to each groups’ needs
  • Working in conjunction with HCPs when creating marketing content
  • Measuring performance, impact and ROI of marketing campaigns
Speaker

Shetal Vyas
Vice President, Marketing
Pentec Health

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.