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Value-Based Selling: are we there yet?

Related topics: MedTech, Market Access & HEOR, Commercial

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Overview
  • What is Value and how to quantify it?
  • “Doctors love my product, but I still cannot sell it” - an evolving balance of power
  • Do I need Reimbursement? What are the risks?
  • “Your product is too expensive”: fact or misperception?
  • Case example: from “easy-to-use” to “cost-saving”
  • Practical recommendations for Value-Based Sales
Speaker

Ben Modley
Director of European Operations
Value Connected, Germany

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of NextLevel Life Sciences.

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