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Value-based hospital marketing strategy: How to tailor a customer-centric marketing initiative
Related topics:
MedTech, Europe, Commercial
Overview
- What is “value” for customers and how can it be delivered?
- Who is the most important person in the healthcare system?
- What really matters? The reason behind and how to offer an integrated marketing solution that makes a difference.
- Case studies: Solutions for current challenges in the (German) healthcare system.
Speaker
Carsten Schomburg
Marketing Excellence Director, Smith & Nephew,
Germany
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.