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Utilising digital and multi-channel marketing approaches to increase customer engagement and commercial success: Tools, tactics, content strategy and storytelling.
Related topics:
MedTech, Europe, Commercial, Digital & Technology
Overview
- Marketing tool box and ‘Why opt for Digital?’.
- Targeting together: Challenges when changing clinical practice.
- Filling the funnel: Drilling down on the digital tool box.
- Marketing Automation: Why and what it is.
- Content Types/ Pathways, feeding bite size content, letting the story unfold.
- KPIs for measuring commercial effectiveness.
- Real-life examples & website tips
Speaker
Nikolas Rizos
European Digital Marketing Lead,
Edwards Lifesciences, Switzerland
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.