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The “Open-Door-Day” at a medical device manufacturer as a multifunctional sales tool
Related topics:
MedTech, Europe, Commercial
Overview
- How to skip customers’ advertising blindness and increase product awareness.
- How to develop customers’ loyalty and to help them feel like part of the company.
- How to increase cross selling and decrease cost-pressure?
- How rumour marketing, storytelling and guerilla marketing can improve sales performance.
- Guidelines on how to start the ODD-programme at your manufacturing site and whom to involve
Speaker
Julya Zuenkova
Head of Municipal Radiology Department
Research & Practical Center of Radiology Moscow, Russia
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.