Overview

Magic is the exploitation and transformation of a shared world-view manipulated to achieve astonishing results. Innovation is also the exploitation and transformation of a shared world view seeking to achieve astonishing results. Magic and innovation both are the intersection of expected norms and unexpected outcomes. Done successfully, they share a development process that systematically dissects customer expectations into individual elements that can be evaluated and manipulated to exceed targeted norms and expectations. Experience how an understanding of the creation of magic illusions can be used to stimulate novel approaches to new product development. Yes, you will learn magic!