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The journey to digital lead generation and customer engagement
Related topics:
MedTech, Commercial, Global (non-specific), Digital & Technology
Overview
- Create a digital centre of excellence in charge of strategy, governance & capacity building.
- Adopt an agile learning cycle based on piloting, reporting, deploying.
- Main lessons learned:
- Customer-centricity.
- Road to content marketing.
Speaker
Sandrine Le Thomas
Senior Director, Global Digital Marketing
Alere, Belgium
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.