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The future of medical devices is software-defined. So what for healthtech marketing?

Related topics: MedTech, Commercial, Digital & Technology

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Overview
  • The IT-industry moved from hardware-centric siloes to software-defined cloud platforms. The same fate for medical devices? 
  • How can product management support the move from connected devices to connected care – delivered as-a-Service (aaS)? 
  • How can caregivers and health authorities make the most of IoT, cloud and connected medical devices while empowering patients? 
Speaker

Gilles Lunzenfichter
VP Sales and Marketing
Medisanté 

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.