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The End of Sexy: Medical device innovation in the value-based world

Event: MedTech Commercial Leaders Forum USA 2017
Related topics: MedTech, USA, Commercial

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Overview
  • Device innovation has historically focused on improving performance with little regard to cost
  • The shift in reimbursement from volume to value means that future innovation has to prioritize prudent over spectacular
  • To win in this environment, companies will need to reorient R&D investment, increase the sophistication of their clinical development programs and integrate their products with services into comprehensive solutions
Speaker

Harry Liu
Lead in Technology
RAND Corporation

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.