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Strategic development of an international sales & distribution network for innovative products

Related topics: MedTech, Commercial, Global (non-specific)

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Overview
  • Establishing a German market leading sports medicine & trauma device manufacturer in international markets.
  • Strategic considerations and operational decisions to expand into other markets.
  • Key selection criteria for markets and distributors: Lessons learnt.
  • Future requirements to products & services and consequences for the distribution networks.
Speaker

Karina Lutter
Manager International Sales & Marketing
OPED GmbH, Germany

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.