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Social B2B selling: Practical ideas for helping your sales people utilise LinkedIn to their advantage
Overview
A recent IBM study showed that 75% of B2B decision makers and 84% of
C-level and VP executives use social media to inform their decisions, and a lead
developed via social media is 7 times more likely to close. In this session, learn
practical ideas to help sales teams relate to and engage more intelligently with
buyers and enable them to build stronger relationships online.
Speaker
Peter Alexander
Director of Digital Marketing and Sales Enablement
iRhythm Technologies, Inc., USA
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.