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Reaping the benefits of early customer engagement and proactive customer education programs

Related topics: MedTech, Medical Affairs & Stakeholder Engagement, Commercial

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Overview
  • How does the market intelligence & business insights fit into the integrated go-to-market system?
  • How does a robust data and analytics governance support a company’s strategic decision-making process?
  • What are the key factors for a successful data and analytics governance and process?
Speaker

Perng Chian Chew
Director Strategic Planning, Europe & Canada
Smith & Nephew, Switzerland

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.