Videos Library
Re-engineering the medical device business model to serve tomorrow’s health system
Related topics:
MedTech, Commercial, Global (non-specific)
Overview
- How has the healthcare system and medical device market changed forever?
- What do today’s clinical and non-clinical stakeholders really need and are we in a position to offer this to them?
- An extensive mentality shift and culture change is required but how can this be done in practice?
- Rethinking corporate governance, processes, policies, systems, clinical and economic evidence, pricing, service offering, SOPs to be prepared to deliver more value to customers.
- “Innovation” is required in terms of technology, but also in terms of customer solutions: What needs to be done?
Speaker
Gary Lancaster
Regional Marketing Director – Knee
DePuy Synthes - Joint Reconstruction (Johnson & Johnson), UK
REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.