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Putting the customer life cycle at the heart of innovation
Related topics:
MedTech, Market Access & HEOR, Commercial
Overview
- Creating customer value: Beyond the product life cycle.
- Why do some innovations grow and thrive, while others quickly dive or even die?
- What is the role of the customer in innovation in a fast-changing medtech landscape?
- How can you create customer value before you even have a product on the market? And how is creating value different from generating revenue?
Speaker
Martin Fuhrer
Executive Vice President MosaiQ™ Commercial
Quotient, Switzerland
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.