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Physician training & engagement: Offering customers added-value through learning & facilitating engagement

Related topics: MedTech, Commercial, Global (non-specific)

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Overview
  • Clinical education of the physician/surgeon as the key role in ensuring healthcare professionals are able to effectively utilize advanced medical technologies, thus ensuring the greatest possible outcome.
  • Enhancing training of in-house and outsourced commercial teams to more effectively engage customers and provide value-add: Developing successful clinical and product trainers.
  • Utilising new innovative methods for learning into your marketing strategy: E-learning, m-learning, videos, on-line & social media.
  • Defining KPIs for the clinical training teams to demonstrate to internal stakeholders the positive impact that these functions are having on key stakeholders and product performance
Panelists

Yannis Angelis
Global Marketing Communication Director and Digital Learning Consultant,
Fresenius Kabi, Germany

Aurelie Michoulier
Group Manager Extremity Reconstruction Europe, Middle East, Africa, Integra LifeSciences, France

Louella Morton
VP International Sales & General Manager
Qstream

Tamilla Musaeva
Leading Scientific Affair and Education Expert
3M, Russia

Denise Cafarelli Dees
Learning & Development Manager EMEA
Cochlear, Belgium

REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.