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Panel Discussion: Understanding the market access environment today and its impact on value demonstration
Related topics:
MedTech, Market Access & HEOR, Commercial
Overview
- What do payers want and what is the definition of ‘’value’’?
- Collaborating with market access teams to deliver the value story.
- Driving the economic selling cultural change within the organisation.
- Communicating economic value to different stakeholders within the hospital: Physician, hospital management, finance, technicians.
- Translating competitive intelligence into strategic implications for decision making.
Panelists
Emily Kim
Group Manager, Hospital Channel Marketing
Intuitive Surgical, USA
Martin Fuhrer
Executive Vice President MosaiQ™ Commercial
Quotient, Switzerland
Harry Liu
Lead in Technology & Population Health
RAND Health, USA
Ernesto M. Nogueira
Managing Director
ValueConnected
Tobias Happel
Global Pricing Manager
Philips Healthcare
REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.