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Panel Discussion: Traditional vs Novel marketing techniques & tools

Event: Medical Device Commercial Leaders Forum Europe 2015
Related topics: MedTech, Commercial, Global (non-specific)

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Overview
  • What digital and multi-channel approaches are effective in improving customer engagement and commercial success?
  • What are the key performance metrics (quantitative and qualitative) to demonstrate marketing performance & ROI?
  • What are the new potential channels, medical device companies could explore and possibly take advantage of when designing multi-channel marketing strategies?
  • What legal marketing/promotional boundaries exist for device companies when communicating products in Europe.
Panelists

Haider Alleg
VP Marketing & Consulting Services
Kainjoo Consulting, Switzerland

Andrew Jones
Vice President International Sales & Marketing
Stanmore Implants, UK

Christian Lindknud
Business Manager, eBusiness & Strategic Initiatives
Fujirebio, Belgium

REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.