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Panel Discussion: Multi-channel and digital marketing for MedTech
Related topics:
MedTech, Commercial, Digital & Technology
Overview
- Digital and multi-channel approaches that are effective in improving customer engagement and driving commercial success.
- What are the key performance metrics (quantitative and qualitative) to demonstrate marketing performance & ROI for marketing activities?
- What are the new potential channels medical device companies could explore and possibly take advantage of, when designing multi-channel marketing strategies?
Panelists
John Bernard
Marketing Director, EMEA
Dexcom, UK
Fiona Pattiselanno
Director Marketing Communications, Conventions & Brand EMEA
Medtronic, Switzerland
Jacob From
Commercial Development Director
Essilor, Denmark
REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.