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Panel Discussion: Digital and multi-channel approaches that are effective in improving customer engagement and driving commercial success
Related topics:
MedTech, Commercial, Digital & Technology
Overview
- What are the key performance metrics (quantitative and qualitative) to demonstrate marketing performance & ROI for marketing activities? Demonstrating digital marketing’s ROI to increase internal buy-in.
- What are the new potential channels medical device companies could explore and possibly take advantage of, when designing multi-channel marketing strategies?
- How can your commercial data lead to digitally-enabled services for customers?
- Tips & Tricks: Digital lead generation, customer engagement & satisfaction.
Panelists
Meera Gopalakrishnan
Vice President Marketing
Integra LifeSciences, USA
Cristina Crisan Tran
Vice President Global Customer Marketing & Education
Straumann, Switzerland
Antje Plaschke-Schluetter
EMEA Strategy & Market Insights
Abbott Diagnostics, Germany
REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.