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Panel Discussion: Digital and multi-channel approaches that are effective in improving customer engagement and driving commercial success
Related topics:
MedTech, USA, Commercial
Overview
- What are the key performance metrics (quantitative and qualitative) to demonstrate marketing performance & ROI for marketing activities? Demonstrating digital marketing’s ROI to increase internal buy-in.
- What are the new potential channels medical device companies could explore and possibly take advantage of, when designing multi-channel marketing strategies?
- How can your commercial data lead to digitally-enabled services for customers?
- Tips & Tricks: Digital lead generation
Panelists
Tim McGough
VP of Marketing and Sales
Medica Corporation
Klaas Pieter Jimmink
VP Digital Transformation
GN Hearing
Shetal Vyas
Vice President
Marketing, Pentec Health
REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.