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Panel Discussion: Digital and multi-channel approaches that are effective in improving customer engagement and driving commercial success
Related topics:
MedTech, Commercial, Global (non-specific), Digital & Technology
Overview
- What are the key performance metrics (quantitative and qualitative) to demonstrate marketing performance & ROI for marketing activities?
- Demonstrating digital marketing’s ROI to increase internal buy-in.
- What are the new potential channels medical device companies could explore and possibly take advantage of, when designing multi-channel marketing strategies?
- How can your commercial data lead to digitally-enabled services for customers?
- Tips & Tricks: Digital lead generation.
Panelists
Sandrine Le Thomas
Senior Director, Global Digital Marketing
Alere, Belgium
Susan Willig
Director, Global Brand Management and Marketing
Edwards Lifesciences, USA
Christian Lindknud
Senior Global Business Manager, eBusiness and Strategic Initiatives
Fujirebio Europe, Belgium
Alex Mari
Global Director of Digital Marketing
Sonova, Switzerland
REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.