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Omni-Channel Approach in Medical device market: An Iberian Case

Related topics: MedTech, Commercial, Digital & Technology

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Overview
  • Adjusting digital/e-commerce strategy to the market needs
  • Analysing new consumer  behaviour
  • Breaking in the market: omni-channel approach on-off
  • Local barriers and implementation success factors
  • Omni-channel approach: products vs services
  • Direct to Consumer Challenges in Medical Device market
Speaker

Caroline Vervloed
Head of Marketing & eCommerce of Vision Care Iberia
Alcon, Spain

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.