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New approach to marketing strategies design to achieve a more effective consumer orientation
Related topics:
MedTech, Commercial, Global (non-specific)
Overview
- Patients are changing and becoming consumers and they have different expectations than patients.
- “New” marketing disciplines and requirements for the right setup/ operations/systems and digital marketing, social media, online presence, dialogue programs is part of the new reality.
- Need to hire new type of candidates with a different skill set.
Speaker
Michael Davidsen
Director of Marketing & Commercial Operations
Biomet, Denmark
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.