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Moving beyond the Milkman Model in MedTech
Overview
- Launch of BCG’s second global benchmarking study.
- Status of fixing the commercial model.
- Emerging new business models.
Speakers
Andrea Miotto
Principal, Global Expert in MedTech Commercial
Boston Consulting Group, Switzerland
Goetz Gerecke
Partner and Managing Director
Boston Consulting Group, Switzerland
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This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.