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Metrics to meaning: Measuring the success of medical communications in a digital airspace

Related topics: Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Digital & Technology, Capabilities & Effectiveness

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Overview
  • The importance of metrics to demonstrate value and impact of communication programmes
  • From reach and engagement to behavioural metrics
  • Practical approaches to implementing metrics
Speakers

Robert Poole
Director of Scientific Services
Complete HealthVizion

Stephen Allison
Business Development Director
Complete HealthVizion, UK

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of NextLevel Life Sciences.

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