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Medium-sized company perspective: Strategies to compete in the international marketplace
Related topics:
MedTech, Commercial, Global (non-specific)
Overview
- What can smaller companies do to compete with global market leaders?
- Product differentiation through offering value-added services: How? What?
- Evolving the corporate culture and values to become more customer-focused, rather than product-focused.
- Providing value-added training & education.
- Incorporating customer feedback and needs into rapid product development.
Speaker
Daniel Berdat
Vice President, International Sales & Marketing
Exactech Inc., USA
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.