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Live events in the digital age: Case Study of a catalyst for building integrated and sustained engagement with healthcare professionals

Related topics: Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Global (non-specific), Digital & Technology

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Overview
  • The problem: High investment with limited reach and high output that is short-lived.
  • The objective: Capitalising on events to extend the value through sustained targeted engagement.
  • The strategy: An end-to-end programme designed to be multicontent, multi-event & multi-channel.
  • The evidence: Research and metrics that supports this approach and better outcomes.
Speaker

Tiberio Catania
Commercial Director
EPG Health Media, UK

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This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of NextLevel Life Sciences.

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