Overview

Global medical device companies are challenged with a rapidly changing global healthcare industry. Value based healthcare will demand new product innovation from industry that is centered on quantifiable value to the healthcare system. To collect and understand voice of customer (VOC), medical device companies can benefit from the use of more traditional consumer value capture tools. Current industry VOC tools employ various analytical techniques that can be overly complicated and miss the true consumer value they are intended to uncover. Upstream teams need a simpler, cheaper, easier yet reliable way to meet the new value based healthcare needs. This presentation will focus on the use of the value proposition canvas (VPC) as an effective value-centric approach; leading to targeted innovations that provide true healthcare customer value. You will be introduced to the VPC framework and healthcare industry related case studies.