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Leveraging patient's experience to capture attention

Related topics: MedTech, Commercial, Patient-Centricity & Care

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Overview
  • Focusing on the “personal experience” as a key driver for your marketing efforts.
  • Best Available tools for patient-centric marketing
  • Working with patient associations
  • Maximising ROI: Fishing in an aquarium
  • A case study: The Pulmonx experience
Speaker

Steve Ricottone
Vice President Marketing
Pulmonx, Switzerland

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.