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Lead generation in vision care (case study): Driving online traffic to a retail store

Related topics: MedTech, Europe, Commercial, Digital & Technology

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Overview
  • Consumer and client user experience journey and CRM strategy.
  • Digital media segmentation strategy and content relevance.
  • Online platform expansion and social media integration.
  • Key learnings.
Speaker

Caroline Vervloed
Senior Brand Manager and Online Marketing Manager Vision Care, Alcon, Iberia, Spain

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.