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Influencer Marketing in MedTech: KOOL (Key Online Opinion Leaders)
Related topics:
MedTech, Commercial
Overview
- Shift in customer base and buying behavior of clinicians
- Opportunity to reach clinicians beyond conventional channels (e.g. congresses)
- KOOLs collaborations
- Online Podiums with KOOLs & KOLs
Speaker
Francesca de Santi
Global Medical Marketing Manager
Straumann, Switzerland
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.