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How to use Big Data to drive sales

Related topics: MedTech, Commercial, IT & Big Data

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Overview
  • How Sonova leverages its competitive advantage
  • How data analytics within a big data framework impacts revenue:
    • Predicting churn of customers
    • Identifying the golden standard of consumer journey
  • Watch outs while transforming to one data approach
Speaker

Anja Wuergler
Director Market Insight
Sonova, Switzerland

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.