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How to make sales capability development part of the global commercial excellence strategy?

Related topics: MedTech, Commercial, Capabilities & Effectiveness

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Overview
  • Philips: Capability development and commercial excellence strategy.
  • Maturity assessment: Understanding the capability level of a given sales organization.
  • Global study: Benchmarking sales organizations by capability development maturity and business performance.
  • Moving ahead: Activating influencers and measuring business impact.
Speaker

Ana Ivanovic
Senior Global Manager for Channel Development & Analytics, Patient Care and Monitoring Solutions
Philips, Germany

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.