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How to advance the use of social media in the search for key medical device’s differentiators while assuring robustness and credibility of the value story

Related topics: MedTech, Commercial, Digital & Technology

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Overview
  • How forth industrial revolution and the digital health reshapes the healthcare sector.
  • Patient empowerment and its importance for the allocation of scarce healthcare resources.
  • Social media as threat or opportunity for medical devices- examples from other commodities market.
  • How to assess the value of real world data, limitations and opportunities from the perspective of manufacturer of medical devices.
Speaker

Katarzyna Kolasa
Head of Global Market Access
Straub Medical, Switzerland

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.