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How is the shift in buying power influencing commercial strategies? Building strategic partnerships with non-clinical buyers
Related topics:
MedTech, Commercial
Overview
- The shift in the buying power: Understand your position in the buy-sell hierarchy
- Define the key stake holders and their influence level
- Understand your personal negotiation style and the one of your customer
- Develop your health economics and financial knowledge
- Discover the partnership expectations
- Finalize a value proposition to the economical buyer
Speaker
Wim Stoffelen
Director Sales Training and Development
Abbott, Belgium
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.