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How can Competitive Intelligence bring excitement to the sales force?
Related topics:
MedTech, Commercial, Global (non-specific)
Overview
- Introduction of the competitive program at Philips and key learnings.
- Key elements to an effective competitive program and creating excitement in the network.
- Understanding and showing the ROI of CI in your organisation.
- Ideas for tools and ways to gear up sales for their daily battles.
- Discussion on the role of CI in the collaborative journey with sales.
Speaker
Loon Lee
Senior Pricing Manager,
Philips Healthcare, Germany
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.