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From an indirect to a direct sales force network in the foot and ankle business
Related topics:
MedTech, Commercial, Global (non-specific)
Overview
- Motivations and challenges of this strategic change.
- Reasons behind the “Go Direct” approach.
- Implementation of this change.
- First results: The tool to measure the success.
Speaker
Nicolas Mourioux
National Sales Manager Extremity Reconstruction
INTEGRA, France
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.