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Driving Commercial Excellence through Voice-of-Customer: An Insider/Outsider perspective on the role of customer insights
Overview
- ‘The milkman model’ evolution(?) in the MedTech industry
- Fundamental barriers to commercial model innovation in the MedTech industry
- The role of customer insights in breaking the evolution barriers
- Key learnings for the MedTech industry
Speakers
Sumit Mehta
Managing Director
Cetas Healthcare Insights, Netherlands
Jami Krueger
Global Insights Director
Align Technology
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.
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