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Driving Commercial Excellence through Voice-of-Customer: An Insider/Outsider perspective on the role of customer insights

Related topics: MedTech, Commercial

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Overview
  1. ‘The milkman model’ evolution(?) in the MedTech industry
  2. Fundamental barriers to commercial model innovation in the MedTech industry
  3. The role of customer insights in breaking the evolution barriers  
  4. Key learnings for the MedTech industry 
Speakers

Sumit Mehta
Managing Director
Cetas Healthcare Insights, Netherlands

Jami Krueger
Global Insights Director
Align Technology

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of NextLevel Life Sciences.

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