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Digital and multi-channel approaches that are effective in improving customer engagement and driving commercial success.
Related topics:
MedTech, Europe, Germany, Commercial
Overview
- What are the key performance metrics (quantitative and qualitative) to demonstrate marketing performance & ROI for marketing activities? Demonstrating digital marketing’s ROI to increase internal buy-in.
- What are the new potential channels medical device companies could explore and possibly take advantage of, when designing multi-channel marketing strategies?
- How can your commercial data lead to digitally-enabled services for customers?
- Social media analytics to measure true sales and marketing impact for your devices: No longer something to ignore?
- Measuring & achieving ROI from innovative vs classical marketing tools & channels.
Panelists
Martijn Hartjes
Head of Global Product Marketing MRI
Philips Health Systems, Netherlands
Carsten Schomburg
Marketing Excellence Director, Smith & Nephew,
Germany
Nikolas Rizos
European Digital Marketing Lead,
Edwards Lifesciences, Switzerland
REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.