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Customer engagement & account management in MedTech: A case study
Related topics:
MedTech, Commercial
Overview
- Why do we focus on Key Account Management?
- Key Account Management journey with sales organization
- Learnings and adaptation of the key account management methodology
Speaker
Perng Chian Chew
Senior Commercial Director
Smith & Nephew, Switzerland
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.