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Case study: How Medtronic overcame the need for innovation in digital marketing space to reach customers
Related topics:
MedTech, Commercial, Global (non-specific), Digital & Technology
Overview
- Overview of the use of online research tools to create a userfriendly web service to engage customers. The delivery strategy to ensure project success and how many goals were achieved..
- Highlighting the initiatives that currently work well in the device sector and how different they are from the pharmaceutical industry.
Speaker
Haider Alleg
VP Marketing & Consulting Services
Kainjoo Consulting, Switzerland
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.