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Balancing the approach to different stakeholders within a hospital: Where to focus today?
Related topics:
MedTech, Commercial, Global (non-specific)
Overview
- Is the decision making power really shifting from clinical to commercial functions?
- Is the responsibility for the patient following these changes?
- How to achieve a win-win situation with different functions.
- Meeting customer needs or driving them?
- The magic word “partnership”.
- Is the approach different for solo hospitals vs. buying group?
Speaker
Richard Svec
Senior Marketing Director, EMEA
Merit Medical Systems, Slovakia
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.