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Assessing the value of quantitative metrics to help identify & engage KOLs

Related topics: Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Global (non-specific)

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Overview
  • Findings from an analysis of nearly a million data points comprising 1000 KOLs across 12 therapy areas.
  • Which quantitative metrics/characteristics correlate most closely with “KOL status”?
  • Disparity between qualitative & quantitative metrics: Does Qual add anything beyond the Quant?
  • What about identifying specific KOL subgroups? e.g. Digital KOLs,Rising stars & Orphan diseases.
  • How to apply this research to create in-house protocols for firstpass identification and validation of KOLs, easily and quickly?
Speaker

Sanjay Singhvi
Director, System Analytic, UK

 

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This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of NextLevel Life Sciences.

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