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MedTech Access Leaders Forum (Winter)

Berlin, Germany - December 3-5, 2019
Presentation

Local Market Access in Germany

Related topics:
Availability: FREE
  • Addressees & Purposes
  • Challenges in compiling the right data
  • Current solutions and suitable data sources
  • Outlook to the future: a new claims data treasure through the digital care act?
Speaker

Michael Weisser
CEO
AIM Gmbh (Assessment-in-Medicine)

Presentation

Principles of MedTech market access: how to get technologies to patients faster

Related topics:
Availability: FREE

The principles of market access differ greatly from traditional 4 P  product price place promotion Marketing. The winning combination of clear demonstration of Patient, Provider Payer and Product benefits (Optimizing price but maximising the availability to patients who need the technology most) to HTA’s leads to faster adoption meaning patients receive great technologies sooner.

Speaker

Michael Branagan-Harris
CEO
Device Access UK

Presentation

Translating market needs into actual value stories

Related topics:
Availability: FREE
  • Identifying decision-makers’ needs
  • Assessing the relevant data to support claims
  • Building a concrete value story
  • Next steps: Teams, not tools, demonstrate value
Speaker

Richard Charter
Director Value-Based Healthcare
ValueConnected

Presentation

Europe's MDR and proposed pan-European HTA process for reimbursement

Related topics:
Availability: FREE

While evidence requirements have changed under the new European framework for CE arking, the movement towards pan-European Health Technology Assessment also has gained traction, prompting greater conformity of HTA evidence requirements and "transplantation" of evidence reviews across geographies within the European Union.  Companies can expect CE Mark requirements to be more aligned with the demands of HTA bodies for reimbursement, but the challenges for medical device firms are greater, as local HTA bodies may be commissioned to implement assessments that have a pan-European impact. 

Speaker

Stephen Hull
Principal and Founder
Hull Associates, USA