Event Overview

The Nordic healthcare systems are some of the most advanced and well-funded in the world and typically achieve world-class health outcomes. Nordic countries (Sweden, Denmark, Norway, Finland, Iceland) share a similar culture, all are considered rich economies and are all dedicated to high levels of public healthcare investment. Apart from this, the countries also differ in many respects, such as Norway not being a member of the EU and only Finland is a member of the Euro currency. Whilst relatively wealthy countries, all are increasingly facing challenges in terms of ageing populations and limited resources, so cost-containment is increasingly necessary. Across the region, healthcare systems are also far from homogenous, with different methodologies for valuing expensive drugs and devices, and different centralized vs. decentralized approaches to managing healthcare systems and spending. There are also broad differences between drugs and medical devices in terms of the necessity for and method of conducting Health Technology Assessment (HTA).

There are often rigorous assessments for drugs to determine clinical and economic value, whilst device “value” is often overlooked vs. cost, especially in more rigid DRG systems and tendering processes. Nordic countries are often rich in accurate, real world, patient-level data, with huge, national-level patient registries, tracking specific patients their whole lives. Advanced Electronic Medical Record (EMR) systems are increasingly allowing better access to that data, however privacy and transparency concerns are real challenges. Better access to accurate evidence can facilitate the accurate measurement of improved health outcomes.

This event will discuss the payer and HTA agencies’ challenges in budget management and cost-containment, compared to their enthusiasm to reimburse expensive treatments and diagnostics. Participants will learn how drugs and technologies of high clinical and economic benefit will be assessed by payers, and how they can further develop, measure, demonstrate and deliver this value to health systems. This is the ideal event for those looking to find out novel methods and ideas for achieving patient access to advanced pharmaceuticals and devices in one of the world’s most advanced regions.

Speakers List

Payers, HTAs & Policy Makers

Head of Unit
TLV, Sweden

Head of Section, Health Economics
Amgros, Pharmaceutical Procurement Service for Regional Authorities, Denmark

Strategic Advisor, Pharmaceuticals
Amgros, Denmark

Professor and Program Manager
SBU, Sweden

Project Manager
Swedish Association of Local Authorities and Regions, Sweden

CEO
National Swedish Pharmaceutical Insurance, Sweden

CEO
sundhed.dk – the Danish eHealth Portal, Denmark

Advisor for Digital Service Innovation and Development
Ministry of Social Affairs, Estonia

Medical Director
Norwegian Medicines Agency, Norway

Principal Pharmaceutical Officer, Pharmaceuticals Pricing Board
Ministry of Social Affairs and Health, Finland
 

Director of Research and Education, Professor in Medical Biophysics
Region Jämtland Härjedalen, Östersund, Sweden

Pharma Industry

Director Government Affairs
LIF (The research based pharmaceutical industry), Sweden

Nordic Real-World Evidence Lead
Novartis, Sweden

Market Access and Pricing Manager
Lundbeck, Denmark

Strategic Advisor
Amgros

Market Access Lead
Bristol-Myers Squibb, Sweden

Value & HTA Lead, Nordics
Bristol-Myers Squibb

Real World Evidence (RWE) Scientist Nordics, Global Patient Outcomes and Real World Evidence International
Eli Lilly, Sweden

MedTech Industry

Program Director
Medtech4Health, Sweden

Global Senior Director Health Economics & Governmental Affairs
Mölnlycke Healthcare, Sweden

Chief Medical Officer
IBM Nordic, Denmark

Commercial Development Director
Essilor, Denmark

Project Manager
Swedish Medtech, Sweden

COO and deputy CEO
Brighter AB, Sweden

Academics & Advisors

Deputy Chief Executive (DCE)
Herlev and Gentofte Hospital, University of Copenhagen, Denmark

Partner
Advokatfirman Delphi, Sweden

Managing Director Science & Policy
Faculty of Health Sciences, University of Southern Denmark
Former EUnetHTA Executive Committee Chairman and EUnetHTA Secretariat Director

Expert Solution Providers

CEO
Synergus RWE

Senior Scientist
Synergus

Patients

Patient Advocate
Melanoma Patient Network, Sweden

Event Structure

Photo Gallery

Event Program

Nordic Payer & HTA Forum

Day 1 - 18th April, 2018
Registration & Coffee
08.30
Chairperson’s Opening Remarks
09.00

CEO
Synergus RWE

Ageing population and increasing health spending – what role will pharma play in the future healthcare transformation?
09.10

Director Government Affairs
LIF (The research based pharmaceutical industry), Sweden

NORDIC PRICING & REIMBURSEMENT TRENDS & CHALLENGES

What is “value” in the eyes of Swedish payers and HTAs and which data are acceptable to demonstrate this?
09.40
  • HTA and reimbursement decision making for drugs vs devices and diagnostics.
  • Decision-making for high cost specialty, biologic, orphan or biosimilar drugs.
  • Value-based pricing and the emergence of innovative financing models (Risk-sharing & Coverage with evidence development).
  • Attitudes towards utilising observational studies to obtain RWE to demonstrate value in the Nordic region.

Head of Unit
TLV, Sweden

How ethical considerations affect the value of drugs
10.15
  • “A QALY is not always a QALY”
  • Need, solidarity, and severity has to be considered
  • Don’t forget the opportunity cost!

Professor and Program Manager
SBU, Sweden

Networking & Coffee Session - Sponsored by:
10.50
Payer & HTA perspectives of decision models in Denmark
11.20

Head of Section, Health Economics
Amgros, Pharmaceutical Procurement Service for Regional Authorities, Denmark

What is value in the eyes of Danish payers and HTAs when assessing targeted oncology therapies
11.55
  • Main challenges when assessing value of targeted therapies
  • Guided reimbursement decisions when value is very similar
  • Case study: PD 1 inhibitor based targeted therapeutics

Deputy Chief Executive (DCE)
Herlev and Gentofte Hospital, University of Copenhagen, Denmark

Luncheon Break
12.30
From biosimilars to biogenerics: Creating competition
13.30

Medical Director
Norwegian Medicines Agency, Norway

Overview of the Finnish Reimbursement and Pricing System: Latest Developments
14.05
  • Overview of the reimbursement system
  • Criteria for inclusion of a medicinal product into the reimbursement system
  • Conditional reimbursement - a Finnish version of risk sharing agreement
  • eService for applicants

Principal Pharmaceutical Officer, Pharmaceuticals Pricing Board
Ministry of Social Affairs and Health, Finland
 

Patient safety in therapy and in clinical trials: Insurer's perspective
14.40
  • Background and rational of the Swedish model for insurance.
  • Structure of the insurance and its advantages & what is covered and what is not?
  • Compassionate Use examples for Orphan & End-of-Life therapies
  • Future issues in relation to insurance for Adaptive Trials with large Coverage with Evidence Development (CED) Cohorts.

CEO
National Swedish Pharmaceutical Insurance, Sweden

Networking & Coffee Session
15.15

E-HEALTH AND ELECTRONIC HEALTH RECORDS IMPACT ON MARKET ACCESS & RWD

The Danish eHealth portal – anywhere anytime access for clinical data for citizens and health care professionals
15.45
  • Sundhed.dk: What does it offer? Who are the users?
  • Data security and sundhed.dk as ”safe harbor”
  • Does eHealth make a difference?

CEO
sundhed.dk – the Danish eHealth Portal, Denmark

Estonian approach to facilitate digital innovation in health and care
16.20

Advisor for Digital Service Innovation and Development
Ministry of Social Affairs, Estonia

Panel Discussion: Evolving needs of Payers & HTAs in Nordic markets
16.55
  • Continuing evolution of HTA methodologies for Nordic markets: Away from Value-Based Pricing?
  • Value-based pricing and the emergence of innovative financing models (risk-sharing & coverage with evidence development)
  • Real-World Evidence in the Nordics: How do payers view RWE and where does it add value to their decision making?
  • Disinvestment as a priority for Payers: Are resource releasing technologies resulting in more innovative products on the market?
  • Coordination of evaluations & removal of duplication in HTA in the Nordic region.

Head of Unit
TLV, Sweden

Head of Section, Health Economics
Amgros, Pharmaceutical Procurement Service for Regional Authorities, Denmark

Professor and Program Manager
SBU, Sweden

Principal Pharmaceutical Officer, Pharmaceuticals Pricing Board
Ministry of Social Affairs and Health, Finland
 

Deputy Chief Executive (DCE)
Herlev and Gentofte Hospital, University of Copenhagen, Denmark

Managing Director Science & Policy
Faculty of Health Sciences, University of Southern Denmark
Former EUnetHTA Executive Committee Chairman and EUnetHTA Secretariat Director

Patient Advocate
Melanoma Patient Network, Sweden

Chairperson’s Closing Remarks
17.40
End of Day 1
17.50

19.30 - Complimentary Networking Dinner for All Participants

Nordic PharmAccess

Day 2 - Stream 1 - 19th April, 2018
Registration & Coffee
08.00
Chairperson’s Opening Remarks:
08.30

Strategic Advisor
Amgros

VALUE ASSESSMENT TRENDS

Real world evidence: Opportunities and challenges with registry data
08.40
- Real world data solutions in the post-marketing world: the multiple sclerosis experience
- Introduction to the MSBase international registry
- Methods for separating drug signals from bias in observational data
- Pharma / disease registry collaborations in comparative effectiveness analyses
- Big data: Big MS and beyond

Senior Scientist
Synergus

RWE FOR MARKET ACCESS

Real-World Evidence in the Nordics: How do payers view RWE and where does it add value to their decision making?
09.15
  • Weight of data and design in decisions for patients
  • Is it primary or secondary decision ground?
  • Methods of evaluating RWE in existing decision frameworks
  • Differences from market to market in weight of RWE when making decisions – how does it look from payers’ perspective? 

Strategic Advisor
Amgros

How can RWE support Value-Based Decision Making in the different Nordic countries?
09.50
  • What types of RWE have impacted payer decisions in the Nordics?
  • What are common pitfalls in RWE generation?
  • Trends in unlocking data assets in the different Nordic countries

Nordic Real-World Evidence Lead
Novartis, Sweden

Networking & Coffee Session
10.25
How pharma industry work cross-functionally to develop the RWE strategy
10.55
  • The importance of cross-functional thinking in RWE generation
  • The planning phase - early assessment of needs and early development of RWE strategy
  • Communication and how to achieve synergies between global/regional and local efforts

Real World Evidence (RWE) Scientist Nordics, Global Patient Outcomes and Real World Evidence International
Eli Lilly, Sweden

MARKET ACCESS IN THE NORDICS: CURRENT & FUTURE TRENDS

Market access challenges in Sweden: Recent legal trends
11.30

Partner
Advokatfirman Delphi, Sweden

Financing and payment models for expensive, innovative, novel gene and immunotherapies
12.05

Market Access Lead
Bristol-Myers Squibb, Sweden

Value & HTA Lead, Nordics
Bristol-Myers Squibb

Luncheon Break
12.40
Depression and anti-depressants: A Nordic perspective on market access
13.40
  • The political and healthcare system responses to a significant societal challenge
  • The competitive environment
  • How to measure and document value to secure access to better treatment?

Market Access and Pricing Manager
Lundbeck, Denmark

GENERIC MEDICINES & BIOSIMILARS

Biosimilars and their uptake across the Nordics: Cost-containment with re-investment of savings?
14.15
  • Drivers and methods for the introduction of biosimilars in Denmark
  • Obstacles in the implementation of biosimilars – from a payers view
  • Future and the possibilities 

Strategic Advisor, Pharmaceuticals
Amgros, Denmark

Networking & Coffee Session
14.50
Panel Discussion: Pharma market access: Challenges and Opportunities
15.20
  • What are the main reimbursement & health economic challenges in the region?
  • Financing and payment models for expensive, innovative, novel gene and immunotherapies: How can “cost-effective” drugs also be affordable?
  • Biosimilars and their uptake across the Nordics: Cost-containment with re-investment of savings?
  • What impact will new sources of RWD, such as EHR, social media, online patient engagement platforms, have on how is value of medicines demonstrated and communicated to the regional authorities?

Strategic Advisor, Pharmaceuticals
Amgros, Denmark

Nordic Real-World Evidence Lead
Novartis, Sweden

Market Access and Pricing Manager
Lundbeck, Denmark

Strategic Advisor
Amgros

Market Access Lead
Bristol-Myers Squibb, Sweden

Value & HTA Lead, Nordics
Bristol-Myers Squibb

Partner
Advokatfirman Delphi, Sweden

Chairperson’s Closing Remarks
16.10
End of Day Two
16.20

Nordic MedTech Access

Day 2 - Stream 2 - 19th April, 2018
Registration & Coffee
08.00
Chairperson’s Opening Remarks:
08.30

Program Director
Medtech4Health, Sweden

MEDICAL DEVICE MARKET ACCESS CHALLENGES IN THE NORDICS

Developing harmonized processes across all county councils for introduction of new medical technologies
08.40
  • Needs and challenges around introduction of new medical advices from a county council perspective
  • Experiences from pilot cases of managed introduction

Project Manager
Swedish Association of Local Authorities and Regions, Sweden

E-Health Center in Östersund: A unique facility, where municipality, county councils and the industry are co-located to enhance patient care in the region
09.15

Director of Research and Education, Professor in Medical Biophysics
Region Jämtland Härjedalen, Östersund, Sweden

Digital health technology: What impact will a deployment of digital technology have on healthcare and citizens in the Nordics? Are these markets early or late adopters?
09.50
  • Digital health technology, a broad definition
  • How Medtech4Health stimulates implementation of innovations in healthcare
  • Some examples of innovative projects
  • Impact these examples have on the patients and/or healthcare givers

Program Director
Medtech4Health, Sweden

Networking & Coffee Session
10.25
A way for care givers to act as innovation accelerators by cooperating with industry
10.55
  • A project funded by Medtech4Health
  • Co-operation with university hospitals
  • Projects initiated by the hospital/care giver

Project Manager
Swedish Medtech, Sweden

What’s the link between Value-based healthcare, health economics and public procurement of MedTech products?
11.20
  • The concepts of value-based healthcare, value-based procurement and health economics are extensively discussed today at all levels, from government to user level. But what is it, how is it defined and how can we use it in practice to develop our healthcare in order to ultimately achieve better outcomes that contribute positively to both healthcare budgets as well as the health of the individual? Hence the term "health economics".
  • A background and a definition of the concepts and how it can be used in public procurement will be presented as well as a published and practical example of what values there are to win.

Global Senior Director Health Economics & Governmental Affairs
Mölnlycke Healthcare, Sweden

Why are new health tech solutions taking so long to being adopted in the Swedish system?
11.55

COO and deputy CEO
Brighter AB, Sweden

Case study examples of MedTech products recently launched with key learning points for the industry
12.25
  • Using a customer-centric approach in product launch to improve implementation success.
  • How can we use the product launch to de-list old products and maintain margin in a Key Account dominated market?

Commercial Development Director
Essilor, Denmark

Luncheon Break
13.00
Case study: Medical device market coverage hurdles, legal perspective
14.00

Partner
Advokatfirman Delphi, Sweden

TECHNOLOGY-DRIVEN FUTURE MEDTECH

Striving for progress towards a healthier future for patients
14.35
  • Each day, healthcare organisations strive for progress towards a healthier future for patients. At IBM we combine an unprecedented range of resources and technologies to assist healthcare and life science organisations to achieve their goals, and in this presentation, we will take a deep dive into how we work with the advancement of patient care and outcomes.

Chief Medical Officer
IBM Nordic, Denmark

Networking & Coffee Session
15.10
Panel Discussion: The advancement of MedTech access in the Nordics
15.40
  • What are the main challenges for gaining device market access?
  • How can industry improve evidence for a myriad of national markets in the Nordic region?
  • What challenges are commercial functions facing, that can be overcome?
  • How open are Nordic customers to long term engagement with the MedTech industry?
  • What impact will digital transformation have on future business models in MedTech?

Program Director
Medtech4Health, Sweden

Global Senior Director Health Economics & Governmental Affairs
Mölnlycke Healthcare, Sweden

Chief Medical Officer
IBM Nordic, Denmark

Commercial Development Director
Essilor, Denmark

Director of Research and Education, Professor in Medical Biophysics
Region Jämtland Härjedalen, Östersund, Sweden

Chairperson’s Closing Remarks
16.30
End of Day Two
16.40

PAYERS, HTAs & POLICY MAKERS:
Senior representatives from Payers, health plans & insurers, Public health experts, health technology assessors, hospital financial management, government & health ministry officials, health management and managed care organizations, epidemiology, horizon scanning, scientific advice, pharmacy strategy & budget management.

PHARMA & MEDTECH INDUSTRY: Corporate senior management, vice presidents, directors, senior managers in:
Market access, health economics, pricing & reimbursement, health outcomes, real-world evidence, government & regulatory affairs as well as those focused on designing studies to achieve value-adding endpoints, such as R&D strategy, clinical development, digital health, and medical affairs.

OTHER STAKEHOLDERS:
Regulatory agencies, key-opinion leaders, independent health economists, health researchers and academics, physicians, patient groups, consultants & solution providers.

Event Partners

Speaker Biographies

Karl Arnberg

Head of Unit
TLV, Sweden

Karl Arnberg is Head of unit at one of the Value Based Pricing units at the governmental authority, the Dental and Pharmaceutical Benefits Agency (TLV), Sweden. He has a degree in economics and political science from the University of Lund.

Karl has been involved in decision making at the TLV since 2004. At TLV he has been working with most aspects of health economic assessment, from the assessment of specific drugs to strategic questions in the application of value based pricing. At his current position he is heading a unit specializing in therapeutic areas such as rheumatology, respiratory, and neurology.

Sune Lindgaard

Head of Section, Health Economics
Amgros, Pharmaceutical Procurement Service for Regional Authorities, Denmark

Sune has been working in the pharmaceutical area for 10 years and in business intelligence for 15 years. Originally educated in finance and administration within the oil industry. Since 2007 he has been working at Amgros -  the pharmaceutical organization of the Danish regions. He is part of the team that designed the Danish model for health technology assessments regarding hospital pharmaceuticals.

Dorthe Bartels

Strategic Advisor, Pharmaceuticals
Amgros, Denmark

Dorthe Bartels is a strategic advisor in pharmaceuticals for Amgros (Amgros national procurement organization for Denmark).  Dorthe is also a negotiator for new medicines and responsible for the national biosimilar task force, who supports the regions and medicine councils in handlings and implementations of biosimilars in Denmark.

Dorthe has a MSc in Pharmacy and MSc in business and has extensive experience in the pharmaceutical industry and has been the head of procurement, tendering and logistics in Amgros for last  8 years. 

Jan Liliemark

Professor and Program Manager
SBU, Sweden

Jan Liliemark is professor in pharmacotherapy and program manager at the Swedish Council of Health Technology Assessment (SBU). The SBU delivers HTA-rapports on various methods within the health area, comprehensive rapports on a full subject area, focussed alert rapports on new methods, commentary rapports on other agencies full rapports and finally, a service for decision makers delivering rapid focussed rapports on specific questions. Jan was also project manager within the Swedish Association for Local Authorities and Regions (SALAR) for managed introduction of new medicines in Sweden 2012-2014.

Jan Liliemark has a background in clinical practise, mainly clinical haematology and oncology between 1981 - 1998. Jan Liliemark has also a research background since 1978 with more than 100 published scientific papers. After 3-4 years as medical affairs manager at Schering-Plough, Nordic Biotech, he worked as scientific director at the Medical Product Agency (MPA) in Sweden between 2001 - 2010.

Sofie Alverlind

Project Manager
Swedish Association of Local Authorities and Regions, Sweden

Sofie Alverlind is part of the Department of Health Care at the Swedish Association of Local Authorities and Regions (SALAR), where her main role is supporting the Swedish county councils on questions concerning new drugs. She is the coordinator of the New Therapies (NT) Council, an expert committee giving the county councils recommendations on new drugs and has lead a pilot project on preparing the Swedish county councils for managed introduction of medical devices. Sofie has an MSc in Pharmacy and has a long experience of drug development as a Clinical Pharmacology Scientist.

Robert Ström

CEO
National Swedish Pharmaceutical Insurance, Sweden

Robert is heading the Swedish Pharmaceutical Insurance since 2016. He holds a Master degree from the University of Linköping, Sweden and have also studied at Sussex University, GB, University of Wisconsin, US and Harvard Business School, US. Robert has many years of experience from the medical device and the pharmaceutical industry, among other experiences as head of Nordic Medical Division at Becton Dickinson and head of Nordic Region for Baxter International. He has previously also been the chairmen of LIF (the research based industry association in Sweden) and is presently member of the Advisory Council of Läkemedelsverket (Swedish Medical Product Agency).

Morten Elbæk Petersen

CEO
sundhed.dk – the Danish eHealth Portal, Denmark

Morten Elbæk Petersen has been the CEO of the Danish eHealth portal, sundhed.dk, since it was founded in 2003. He has more than 20 years of management experience in public administration with a primary focus on implementing eHealth, quality development, prevention and patient empowerment.  The Danish eHealth portal pioneers open access to medical records, and is in this regard unique worldwide. Morten Elbæk Petersen holds a Master’s degree in Economics and Social Science from the University of Odense. He also serves as an external lecturer and examiner for Public Health IT Masters programmes at Danish universities. In 2015, he received HIMSS Europe eHealth Leadership Award.

Priit Tohver

Advisor for Digital Service Innovation and Development
Ministry of Social Affairs, Estonia

Priit Tohver is a junior doctor and the advisor to the Deputy Secretary General for E-Services and Innovation at the Ministry of Social Affairs in Estonia, overseeing the digital transformation and innovation of social security in Estonia, including health, labour and social matters. He has previously served as an advisor to the Estonian Mission in Geneva on diplomatic matters related to health, development and trade, covering organizations such as WHO, UNCTAD and WTO during the Estonian presidency of the Council of the EU. He has several years of experience representing Estonia to high level health meetings such as the World Health Assembly, the WHO Executive Board and the European Regional Committee. Priit has six years of experience as a civil society and global health activist, having also served as the Regional Director for Europe at the International Federation of Medical Students’ Associations (IFMSA).

Steinar Madsen

Medical Director
Norwegian Medicines Agency, Norway

Dr. Steinar Madsen is medical director at the Norwegian Medicines Agency. He has been working with generic substitution since it was introduced in Norway in 2001 and with biosimilars since 2006. He is member and previously chairman of the committee for generic substitution at the Agency. Dr. Madsen is also engaged in the drug information service, with a special interest in the safe and cost-effective use of drugs. He is a specialist in internal medicine and cardiology and works part time as a consultant in cardiology.

Elina Asola

Principal Pharmaceutical Officer, Pharmaceuticals Pricing Board
Ministry of Social Affairs and Health, Finland
 

Elina Asola joined Pharmaceuticals Pricing Board in January 2004. She is responsible for developing and coordinating the operations of the secretariat of Pharmaceuticals Pricing Board. In addition she acts as a presenting officer in the meetings of Pharmaceutical Pricing Board. She presents mainly applications on new active compounds and extensions of reimbursement. She is also representing Pharmaceuticals Pricing Board in MEDEV (Medicine Evaluation Committee) which is an informal cooperation between EU member states.

She has graduated from University of Helsinki with a Master’s degree in Pharmacy (Pharmacology). Prior to joining Pharmaceuticals Pricing Board, Elina worked for a couple of years as Research Manager for small biotech company.

Göran Larsson

Director of Research and Education, Professor in Medical Biophysics
Region Jämtland Härjedalen, Östersund, Sweden

Göran Larsson has a Ph.D. in medical biophysics from Umea University. After his Ph.D. Göran joined University of Cambridge, UK for a three year Post.Doc period. In 2004 he returned to Umea University where he worked as a university teacher and researcher until 2012 when he moved to Östersund for his current position as Director of Research and Education in Region Jämtland Härjedalen. In 2014 he become Professor in medical biophysics. Göran Larsson is interested in eHealth/mHealth solutions and is responsible for innovation processes related to digitalization of healthcare in his organization.

Jonas Vikman

Director Government Affairs
LIF (The research based pharmaceutical industry), Sweden

Jonas joined LIF in September 2015. He graduated from University of Stockholm in 2003 with the equivalent of a master degree in Media and Communication Science. Prior to LIF, Jonas has work as a political advisor at the Swedish Government and at the Swedish Parliament. He has also held various positions at GSK in Sweden.

Madlaina Costa-Scharplatz

Nordic Real-World Evidence Lead
Novartis, Sweden

Madlaina has over 10 years of experience in health economics and outcome research from different global and local positions in the pharmaceutical industry as well as from academia. She joined Novartis five years ago driving the utilization of register data in Sweden and today, Madlaina is building up and leading a new Nordic RWE organization at Novartis.

Madlaina has a master degree in pharmaceutical sciences and completed her PhD within the field of clinical epidemiology and health economics.

Rebecca Currie

Market Access and Pricing Manager
Lundbeck, Denmark

Rebecca Currie is Market Access and Pricing Manager at Lundbeck Pharma A/S, the Nordic and Baltics business cluster of H. Lundbeck A/S. Prior to Lundbeck, Rebecca worked for many years at the Danish pharmaceutical company Novo Nordisk A/S, working in a number of global positions across the value chain, including Market Access and Public Affairs. She has a background in International Business, Marketing Management, and Modern Languages, from the UK, Germany and Denmark.

Trine Ann Behnk

Strategic Advisor
Amgros

Original educated within biochemistry in Denmark, Trine have spend last 19 years in pharma industry. Work experience is spread on commercial, external affair and market access and selling excellence, with the last 2,5 years being in a European role for GSK, based in London HQ.

Trine have experience with companies in pharma  and med-tech, locally and globally (Ferring, Coloplast, GSK)  as well as following a graduate diplome in Copenhagen Business School in global supply chain management.

Current responsibilities is Region Europe Market Access for the GSK brands with specific focus  on Respiratory disease management and HIV, as well as rare disease management

Nicholas Backman

Market Access Lead
Bristol-Myers Squibb, Sweden

Nicholas joined Bristol-Myers Squibb in 2013 as Market Access Lead, Sweden. During his tenure with BMS, Nicholas has led the pricing negotiations with Swedish payers in more than 25 different cases focusing on a broad range of therapeutic areas such as immune-oncology, hepatitis C and atrial fibrillation. He has also led cross-functional European projects within Market Access, Public Policy, Pricing and Social Media. A few selected projects include global pricing projects for novel BMS drugs as well as Horizont (a paper magazine and webzine focusing on Swedish healthcare, the evolvement of life sciences and the people involved). Nico graduated from the Gothenburg School of Economics & Business with a Master of Science degree in 2000. Prior to joining Bristol-Myers Squibb, Nicholas worked for more than ten years at AstraZeneca and Boehringer-Ingelheim in different roles within sales, marketing, clinical operations and market access. In 2012, he was awarded the pharma profile of the year in Sweden.

Christoffer Holmberg

Value & HTA Lead, Nordics
Bristol-Myers Squibb

Christoffer joined Bristol-Myers Squibb in January 2011 as an Associate Director of Pricing, Reimbursement & HEOR. During his tenure with BMS, Christoffer has worked in 14 markets, held European roles within Market Access & HEOR and participated in more than 25 different reimbursement submissions across Europe, mainly focusing on Oncology. Christoffer graduated from the Stockholm School of Economics with a Master of Science degree in Business and Economics in 2002. He subsequently completed his Licentiate’s research degree in Industrial Marketing at the Stockholm School of Economics in 2007. Prior to joining Bristol-Myers Squibb, Christoffer worked for four years as Value Demonstration Lead at Roche and before that as a Health Economist at Schering-Plough.

Kristina Karlsdotter

Real World Evidence (RWE) Scientist Nordics, Global Patient Outcomes and Real World Evidence International
Eli Lilly, Sweden

Kristina has almost 10 years of experience in RWE, from academia, consultancy, and the pharma industry. She joined Lilly in 2014 and has since then held both global and local roles. Since about a year back, Kristina is leading the RWE strategy development and implementation of RWE studies in the Nordic region. Prior to joining Lilly, Kristina worked for Evidera in their RWE and epidemiology team. Kristina has a master degree in health economics (HE) and a PhD in HE/outcomes research from the University of Granada, Spain. 

Reidar Gårdebäck

Program Director
Medtech4Health, Sweden

Mr Gårdebäck program director for the Swedish National Strategic Innovation program Medtech4Health which focus on financing of innovative projects and strategic collaborations, nationally and internationally within the medtech area.  By acting as catalyst, Medtech4Health seek to encourage the increased implementation of medical technical solutions in healthcare, make healthcare more effective, and strengthen the Swedish medtech industry. This is done through awarding funding to different projects, through strategic investments, and by lobbying at different levels both inside and outside Sweden. The program is governemnet founded through the Swedish Innovation Agency VINNOVA and have a financing budget around 6 Million Euro / year.

Mr Gårdebäck has more than 25 years of experience in global international medtech companies like Siemens, Elekta, GE Medical systems and Medtronic.  The last two Mr Gårdebäck held the position as CEO for the business in Sweden.  He is also board member in several companies and has a technical degree as Master of Science in Physics from KTH, the Royal Institute of Technology. In addition to general management positions Mr Gårdebäck have experience working in R&D departments as well as project management and marketing & sales positions including tendering and healthpolicy related activities.

Martin Bergius

Global Senior Director Health Economics & Governmental Affairs
Mölnlycke Healthcare, Sweden

Martin has worked in the field of medical technology and pharmaceuticals for over 20 years in various companies like Pfizer, J&J, Boston Scientific and in leading roles within Marketing, Sales and Health Economics. He has an educational background as an Economist and Registered Nurse. Today, Martin is Global Senior Director at Mölnlycke Healthcare and has a part-time assignment in the Nordic project “Nordic Medtech Growth2” funded by the Nordic Council of Ministers via Nordic Innovation. He´s also a member of Nordic health-economic expert committees in Swedish Medtech, Medtek Norway and Medico Industrien (Denmark) and an active member of the European project "MEAT" operated by Medtech Europe.

Henrik Rindel Gudbergsen

Chief Medical Officer
IBM Nordic, Denmark

Henrik has a Master of Public Administration from Copenhagen Business School as well as a medical degree and a PhD from the University of Copenhagen Henrik has extensive experience within health, research and innovation. He has worked within both the private and public sectors at home and abroad in various leadership positions. In his current role as Chief Medical Officer, IBM Nordic, he works with digital transformation by developing and applying innovative technology and methodology within the public healthcare sector and the life science industry.

Jacob From

Commercial Development Director
Essilor, Denmark

More than 10 years of top performance in multi-brand marketing and product portfolio responsibility spread across various companies, brands and product categories in the Nordic countries and Estonia. With primary focus on BtB and BtBtC and some BtC communication.

I find It Important to help our customers maintain both the brand value, positioning and USP in all parts of the value chain.

I have a unique background from both retail and sales that has given me extensive expertise and understanding or the full value chain. Making me able to understand all my customer’ and sales teams needs and therefore the opportunity to adapt my work to align with their demands, requests and future needs.

I am fascinated and passion about developing the right compelling communication, that can link all the strategies from marketing, product and sales together, to provide insight to consumer, increase sales and market shares, and help growing the company through a strong sales force.

Several years of senior experience in management and retention of my marketing strategies across borders in a complex matrix organization with responsibility for e.g. product specialists, trade marketers and the different countries' focus areas and strategies.

Lena Svendsen

Project Manager
Swedish Medtech, Sweden

Dr Svendsen is project leader for the project ‘Innovation accelerators’, a strategic project within Medtech4health, run by Swedish Medtech. Swedish Medtech is the Association for Medical Technology in Sweden and has approximately 180-member companies. The diversity of the medical technology industry is reflected in the wide selection of products offered by their member companies.
In her last two previous positions Dr Svendsen has been working with innovation policy at the Ministry of Enterprise and Innovation as a programme manager for the programme ‘Challenge Driven Innovation’ at Vinnova, Sweden´s innovation agency. She has a PhD in material processing from KTH, the Royal Institute of Technology. She also has experience with working in a start-up company.

Henrik Norström

COO and deputy CEO
Brighter AB, Sweden

COO and deputy CEO of Brighter AB (publ) – A human innovation company, servicifying and democratizing healthcare. Experienced impact investor and executive. Investor in Brighter since 2012, Board member 2012-2014. Extensive international experience in starting and developing companies (Swifler.com, Casa Cor and others), in addition to heading up ABB Equity Ventures’ establishment and investment in Brazil from 1996 to 2002. On a personal level, Henrik Norström is dedicated to making an impact on peoples' lives. It took a while to realize where the energy was to be funneled, but when Brighter appeared as an opportunity, this was clear. Current non-executive assignments: Chairman of Swifler Holding AB and Adstring AB. Advisor to Allone AB and Haaartland Technologies AB as well as election committee member of Brighter AB (publ) and Camanio Care AB (publ)

Steen Werner Hansen

Deputy Chief Executive (DCE)
Herlev and Gentofte Hospital, University of Copenhagen, Denmark

Steen is educated as a medical oncologist and has been working as DCE at Herlev and Gentofte Hospital during the last 6 years. Furthermore, he has been working with assessment and recommendation of new drugs for more than 20 years. He is currently scientific adviser for the European Medicines Agency (SAG Oncology) and co-chairman of the Danish Medicines Council.

Elisabeth Eklund

Partner
Advokatfirman Delphi, Sweden

Elisabeth Eklund is a partner with the Swedish law firm Delphi. Her main areas of practice include competition law and regulatory issues (including pricing and reimbursement, Health Care Compliance and CE-marking) and advertising law with particular focus on life sciences. Elisabeth has been working with pharmaceutical and medical device companies, both as regards pro-active measures, contacts with authorities and court proceedings for over fifteen years and is recognized by several international ranking institutes as a leading individual in this field in Sweden. Elisabeth holds a law degree from Stockholm University and a LL.M. in European and international Law from the European University Institute in Florence. Prior to joining Delphi in 2005 she worked with the competition law team of Linklaters and served as a clerk at the Stockholm County Administrative Court.

Finn Boerlum Kristensen

Managing Director Science & Policy
Faculty of Health Sciences, University of Southern Denmark
Former EUnetHTA Executive Committee Chairman and EUnetHTA Secretariat Director

Until recently Finn was chairman of the Executive Committee, European Network for Health Technology Assessment, EUnetHTA, and Director of it’s Coordinating Secretariat, National Board of Health, Denmark. Adjunct professor in health services research and health technology assessment at University of Southern Denmark from 1999. Formerly Director of Danish Centre for Health Technology Assessment (DACEHTA), National Board of Health, Denmark 1997 - 2009. University graduate in medicine. PhD in Epidemiology. Specialty in General Practice and in Public Health. International projects in health services research, epidemiology, health technology assessment, and clinical practice guidelines since the 1980’s. Chairman International Network of Agencies for Health Technology Assessment (INAHTA) 2003 -06. Project Leader of EUnetHTA, 2006-08 (www.eunethta.net). Editor of Health Technology Assessment Handbook (English, translated), 2007 and chief editor of three peer reviewed publication series from DACEHTA 1998 - 2009. Member, UK NHS HTA Programme Advisory Group since 2005. Chair, Scientific Council, Ludwig Bolzmann Institute of HTA, Austria since 2007

Mattias Kyhlstedt

CEO
Synergus RWE

Mattias is leading market access activities at Synergus. He has over 20 years of experience from the Medical Device Industry. Mattias started his career within quality and regulatory and has held several positions within production, quality, logistics and R&D in a global medical device corporation specialized in intensive care. During the years, Mattias also developed a very unique and extensive reimbursement and market access knowledge and is today combining his regulatory and business development insights when consulting medical device companies worldwide on how to develop their reimbursement and regulatory strategies. He has considerable experience in development of Pan-European reimbursement strategies for medical device companies.

Tim Spelman

Senior Scientist
Synergus

Dr Tim Spelman is a biostatistician of 16 years’ experience having worked with a variety of national and international research organisations including the Australian Bureau of Statistics, Melbourne Brain Centre, the Burnet Institute, Monash University’s Department of Epidemiology and Preventive Medicine, the Victorian Infectious Diseases Service, the Peter Doherty Institute for Infection and Immunology, the Department of Health the United Nations Programme on HIV/AIDS, Flinders University  and Deakin University among others. He has over 135 publications in infectious diseases, immunology, multiple sclerosis, neurology, population health, epidemiology and virology. He is currently senior advising statistician to the Lancet and senior advising statistician to the Economics Sub-Committee of the Pharmaceutical Benefits Advisory Committee.

He is currently a member of the editorial board of the Journal of the International AIDS Society and the current guest Lead Editor for the Biomed International Research Journal. He is also currently a member of the international Tysabri Observation Programme steering committee and a member of the Data Management Sub-Committee for the Big MS Data Network International Collaborative of Multiple Sclerosis data registries. He is currently a member of the Data and Safety Monitoring Committee (DSMC) of the NICE-GUT randomised clinical trial of nitazoxanide for treating Aboriginal children hospitalised for gastroenteritis in the Northern Territory as well as working previously as a clinical trial statistician. He has presented research at many international conferences and workshops and run statistical training courses for researchers and clinicians in Australia, Europe, the United States, South-East Asia and Southern Africa and has collaborated extensively with research groups globally including the UN, WHO, MSF, the Karolinska Institute, Oxford and Harvard. He has also extensive clinical experience, and currently practices as a General Practitioner. He also has extensive management experience, supervising both junior statisticians and epidemiologists in addition to trainee clinicians. 

Fredrik Östman

Patient Advocate
Melanoma Patient Network, Sweden

Fredrik Östman has degrees in mathematics and computing science and currently works as a developer for software in multivariate analysis in Umeå. As a Stage 4 Melanoma patient since 2014, he is alive thanks to an innovative therapy that he could access via a compassionate use program in 2015 and has therefore a very acute perspective on the true value of medical innovation, what 'timely access' really means and the risk a patient is willing to accept in order to stay alive.

Fredrik is an avid cross-country skier and mountain climber and board member of the Swedish Melanoma association Melanomföreningen.

Previous Attendees at Nordic Market Access Leaders Forum - Stockholm, Sweden, 2016

Company
Job Title
Abbott AS
Market Access Manager
Abbott Scandinavia AB
Market Access Manager
Abbott Vascular
Regional Marketing Manager
Abbott Vascular
Tender & Marketing Manager
Abbott Vascular International
Analyst Healthcare Data EMEA
Abbott Vascular International
Director Market Access
Advokatfirman Delphi
Partner
Aerocrine
International Sales Director
Alexion Services Europe
Senior Manager EMEA Pricing & Reimbursement
Amicus Therapeutics UK Ltd
Country Manager, Sweden & Finland
Amicus Therapeutics UK Ltd
Director, Market Access
Astellas Pharma
Market Access Manager
Astellas Pharma
Market Access Manager
Astellas Pharma
Market Access Manager
AstraZeneca
Global Pricing Implementation Lead
BaseCase
Corporate Engagement Manager
BaseCase
Senior Key Account Manager
Baxalta
Senior Patient Access Manager
Baxter Healthcare
Market Access Manager Denmark & Norway
Celgene
Market Access Director I&I Nordics
Celgene
Director Corporate Affairs Nordic Region
Chiesi Pharma AB
Market Access Director
Coloplast
Senior Public Affairs Consultant
DRA Consulting Oy
Health Economics Expert
Eli Lilly
Principal Research Scientist
ESiOR
CEO
FGL Foreningen for generiska lakemedel (Association for generic drugs)
Managing Director
Firstbeat Technologies Ltd
CEO & Co-Founder
Fresenius Medical Care
Health Economics & Market Access
Gilead Sciences
Market Access Manager
Gilead Sciences Finland Oy
Senior Therapeutical Specialist Liver Disease
Gilead Sciences Sweden AB
Senior Therapeutical Specialist Liver Disease
GSK
Market Access Team Lead, Finland
Health Consumer Powerhouse
COO
Healthcare DENMARK
CEO
Heartware
European Reimbursement Analyst
Heraeus Medical
Head of Health Economics
Heraeus Medical
Sales Manager Nordic
HTAi Interest Group on Disinvestment
Co-Chair
IMS Health
Senior Editor
IMS Health
Senior Principal RWE Solutions & HEOR Northern Europe
IMS Health
Senior Consultant, Nordics
IMS Health
Senior Consultant, Nordics
IMS Health
Data Capture Manager, Nordics
IMS Health
General Manager, Northern Europe
IMS Health
Director
Insmed Germany GmbH
Director Market Access & HEOR
Intuitive Surgical Sarl
Market Access Manager
Johnson & Johnson
Commercial & Customer Solution Director Global Surgery
Johnson & Johnson DCC
Commercial Manager EMEA/APAC
Livanova
Global Director of Market Access
Med Consulting
Health Economics & Market Access Consultant
MEDAFFCON
Sales Director
MEDAFFCON
Managing Director
Medtronic
Health Economics & Reimbursement Manager
Medtronic
Governmental Affairs Manager Nordic & Baltic/Head of Public Affairs
Medtronic
Government Affairs Manager, Sweden
Ministry of Health Iceland
Director Pharmaceutical Department
Norgine
General Manager
Norwegian Medicines Agency
Senior Adviser, Section for reimbursement of drugs Department for Health economics and price
Norwegian Medicines Agency
Medical director Department of Drug Information
Novartis
Head Health Economics
Novartis
External Affairs Manager
Novartis
Nordic Market Access Head
NT Council
Chairman
Olympus Sverige AB
Region North Managing Director
Olympus Sverige AB
Country Manager Olympus Danmark A/S
Olympus Sverige AB
Country Manager Olympus Norway
Olympus Sverige AB
Nordic Market Access Manager
Olympus Sverige AB
North Commercial Excellence Manager
Otto Bock
Sales & Marketing Director
Otto Bock Healthcare GmbH
Head of Business Unit Orthotics
Ottobock
Business Development Director
Pharma Market Newsletter (Nyhetsbrevet Läkemedelsmarknaden)
Editor
Pharma Pricing Board, Ministry of Social Affairs and Health
Chief Pharmaceutical Officer
ProStrakan
Key Account Manager
ProStrakan
Managing Director Nordic
ProStrakan
Business Analyst Nordics
Roche
Head of National Market Access
Roche Diagnostics
External Affairs Manager
Sandoz
Market Access Manager, Nordics
SBU, Swedish council for Health Technology Assessment
Professor & Program Manager
Stockholms Läns Landsting, SLL
Head of Department Medical Staff Head of Pharmaceuticals Unit
Swedish Association of Local Authorities and Regions
Project Manager
Swedish MedTech
CEO
Synergus
CEO
Synergus
Market Access Analyst
The Swedish Institute for Health Economics (IHE)
Research Director
TLV Dental and Pharmaceutical Benefits Agency
Head of Unit for Medical Technology Assessment
TLV Dental and Pharmaceutical Benefits Agency
Chief Pharmacist
TLV, Dental and Pharmaceutical Benefits Agency
Senior Health Economist

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